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Instilling Trust with Online Patient Reviews
Historically, online patient reviews have not been very well received by doctors and health care providers. The possibility of being the subject of negative comments and reviews online is not an endearing quality of being reviewed on the internet. However,...
Creating a Logo for Your Medical Practice
A logo may not be on the top of your list of priorities. Sure, it shows up on your business cards and letterhead. You might put it on your website and some of your marketing materials, but have not really...
How Do I Optimize Blog Posts for Search Engines?
One of the best ways for your medical practice to improve its search engine ranking is to consistently create fresh, dynamic content for your website. Set up a blog and update it often. Create posts that are thoughtful and helpful...
Zola Interactive Wins ‘Healthcare Provider Standard of Excellence’ Award
We are very excited to announce that Zola Interactive has received a 2017 WebAward Healthcare Provider Standard of Excellence award presented by the Web Marketing Association for our work on Unique Dermatology & Wellness Center, a dermatology and primary care...
Three Important Considerations to Make the Most of Your Website Updates
Making a great first impression online is very important to securing new patients for your medical practice. One way to do so is by making sure your website is up-to-date. Google recognizes the value that comes with updated websites as...
Zola Interactive Wins ‘Outstanding Website’ Award
We are very excited to announce that our Zola team has received an Outstanding Website award by the 2016 WebAwards. This award was based on our website development for Geoffrey Tobias, MD, a rhinoplasty specialist. Dr. Tobias worked closely with...
Concerned Dental Care Site Launch
We are proud to have recently launched a brand new, custom website for Concerned Dental Care, a dedicated group of professionals whose focus is on quality dental care at an affordable cost. The new site, concerneddentalcare.com, is interactive, engaging, and...
Dental Practice Marketing Ideas For Smile Month
Dentists have reason to smile in June when it comes to ideas for dental practice marketing. Smile Month was created in the UK forty years ago, with the celebration first coming to America in 2008. The three main messages of the...
Medical Marketing Shouldn’t Take Summers Off
Memorial Day weekend is here. People are daydreaming about their holiday plans... and tackling medical marketing isn't likely on the list of the weekend's fun things to do. It’s been a long, cold, lonely winter as the song goes. You...
Marketing Tips for Ophthalmologists and Optometrists for Healthy Vision Month
May is Healthy Vision Month and the perfect time for Ophthalmologists and Optometrists to make others see the importance of maintaining their eye health. Healthy vision is much more than getting checked for eyeglasses. A comprehensive dilated eye exam is...
Marketing Tips for Dermatologists and Plastic Surgeons for Skin Cancer Awareness Month
Dermatologists and plastic surgeons should see a bump in business this month as May puts the spotlight on skin cancer awareness. So if you haven’t seen a spike in appointments for annual screenings, you should take action. Sure, most people...
Why Doctors and Dentists Need a Blog
When you finally can relax after a long, busy day of patient-juggling, writing a blog is the probably the last thing on your mind. Well, think again. You’ve invested in a sleek, professional-looking website. It’s full of important information related...
Administrative Professionals Day for Medical Professionals
Every medical or dental practice has one…the person who juggles all the spinning plates and keeps the practice running smoothly. Running a medical or dental practice is more challenging than running most other businesses. In addition to the usual staffing,...
The Stress of Medical Professionals
Since April is Stress Awareness Month, it begs the question: What stresses you today as a medical professional? Remember your school and residency years…burning the candle at both ends and pushing yourself to the limit? What causes you stress these...
Zola Interactive Proudly Sponsors the Wish Upon A Star Gala
The Zola Interactive team is privileged to work with some of the best and brightest doctors and healthcare professionals in the Long Island and New York City region. Our clients make a big impact on people’s lives each day…and that...
April is Customer Loyalty Month
A smart practice focuses on patient appreciation all year long by providing quality services and delivering a good overall patient experience…not just at the time of the treatment, but before it and afterwards as well. Are you doing your best...
Geoffrey Tobias MD Site Launch
We are proud to have recently launched a brand new website for Dr. Geoffrey Tobias, a gifted plastic surgeon whose practice focuses exclusively on cosmetic nose surgery. His new site, rhinoplasty.com is innovative, informative and, above all, user friendly. Visit...
Is Your Website Suffering from a Major Design Faux Pas?
Many healthcare professionals tend to be artistically inclined; they appreciate the beauty of their craft and spend years perfecting it. Unfortunately, not all website developers are artists. In fact, websites should really be created by two individuals – a...
Multiple Languages on Your Practice’s Website
When it comes to marketing and business development, a multi-lingual practice has the ability to reach, and serve, more patients in the community. These practices, however, often struggle with finding the balance in promoting their services to these different groups....
Should Your Practice Be Blogging?
Over the past decade, blogs have taken over the World Wide Web. It’s a tool that the largest companies in the world and even the small mom and pop shops use to share information and often encourage discussion with readers....
Beware of Sneaky Website Contracts
At Zola Interactive, we’ve heard from countless professionals who have had terrible experiences with subpar website developers who promised big results but failed to deliver. At Zola Interactive, we were founded with a single mission – to help our clients...
Video Marketing for Healthcare Professionals
The independent market research group eMarketer expects that this year adults in the United States will spend an average of 1 hour and 16 minutes each day watching video on their digital devices (which includes PCs, smart phones and game...
Choosing the Right Domain Name for Your Practice’s Website
There are a number of critical elements that make up an effective website; a captivating design, intuitive navigation, smart copy and a compelling call to action that resonates with visitors. A domain name, although rarely given the attention of design...
Building a Website that Provides Value to Patients
While your website should serve as a lead generation tool for new business, it should also serve as a resource to current patients. One of the best ways to do this is by creating a “patient corner” or “new patient...
Frequently Asked Questions – the Content You Shouldn’t Ignore
As you peruse the web, you’ll find that many websites for healthcare practices share the same core pages: a home page, profile for each doctor, services overview and on more comprehensive sites, an overview of various procedures performed in the...
Before & After Photos Are Worth A Thousand Words
At just about any time of the day, you can turn on your television and find a show related to makeovers. Programs like Extreme Makeover, What Not to Wear, Girlfriend Intervention and Ten Years Younger all rule the airwaves. But...
Selling Convenience
When searching for a healthcare provider, prospective clients are looking for expert professional care. But they’re also looking for convenience when it comes to scheduling, payments and pleasant visits. Many practices fail to mention these details on their websites when,...
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