We are very excited to announce that Zola Interactive has received a 2020 WebAward for Outstanding Website presented by the Web Marketing Association for our work on Long Island Spine Rehabilitation Medicine. This is the fifth consecutive year that our...
We are very excited to announce that Zola Interactive has received a 2018 WebAward Standard of Excellence award presented by the Web Marketing Association for our work on Elite Medical Experts, a medical expert witness service. This is the third consecutive year...
Historically, online patient reviews have not been very well received by doctors and health care providers. The possibility of being the subject of negative comments and reviews online is not an endearing quality of being reviewed on the internet. However,...
A logo may not be on the top of your list of priorities. Sure, it shows up on your business cards and letterhead. You might put it on your website and some of your marketing materials, but have not really...
One of the best ways for your medical practice to improve its search engine ranking is to consistently create fresh, dynamic content for your website. Set up a blog and update it often. Create posts that are thoughtful and helpful...
We are very excited to announce that Zola Interactive has received a 2017 WebAward Healthcare Provider Standard of Excellence award presented by the Web Marketing Association for our work on Unique Dermatology & Wellness Center, a dermatology and primary care...
Making a great first impression online is very important to securing new patients for your medical practice. One way to do so is by making sure your website is up-to-date. Google recognizes the value that comes with updated websites as...
We are very excited to announce that our Zola team has received an Outstanding Website award by the 2016 WebAwards. This award was based on our website development for Geoffrey Tobias, MD, a rhinoplasty specialist. Dr. Tobias worked closely with...
We are proud to have recently launched a brand new, custom website for Concerned Dental Care, a dedicated group of professionals whose focus is on quality dental care at an affordable cost. The new site, concerneddentalcare.com, is interactive, engaging, and...
Dentists have reason to smile in June when it comes to ideas for dental practice marketing. Smile Month was created in the UK forty years ago, with the celebration first coming to America in 2008. The three main messages of the...
Memorial Day weekend is here. People are daydreaming about their holiday plans... and tackling medical marketing isn't likely on the list of the weekend's fun things to do. It’s been a long, cold, lonely winter as the song goes. You...
May is Healthy Vision Month and the perfect time for Ophthalmologists and Optometrists to make others see the importance of maintaining their eye health. Healthy vision is much more than getting checked for eyeglasses. A comprehensive dilated eye exam is...
Dermatologists and plastic surgeons should see a bump in business this month as May puts the spotlight on skin cancer awareness. So if you haven’t seen a spike in appointments for annual screenings, you should take action. Sure, most people...
When you finally can relax after a long, busy day of patient-juggling, writing a blog is the probably the last thing on your mind. Well, think again. You’ve invested in a sleek, professional-looking website. It’s full of important information related...
Every medical or dental practice has one…the person who juggles all the spinning plates and keeps the practice running smoothly. Running a medical or dental practice is more challenging than running most other businesses. In addition to the usual staffing,...
Since April is Stress Awareness Month, it begs the question: What stresses you today as a medical professional? Remember your school and residency years…burning the candle at both ends and pushing yourself to the limit? What causes you stress these...
The Zola Interactive team is privileged to work with some of the best and brightest doctors and healthcare professionals in the Long Island and New York City region. Our clients make a big impact on people’s lives each day…and that...
A smart practice focuses on patient appreciation all year long by providing quality services and delivering a good overall patient experience…not just at the time of the treatment, but before it and afterwards as well. Are you doing your best...
We are proud to have recently launched a brand new website for Dr. Geoffrey Tobias, a gifted plastic surgeon whose practice focuses exclusively on cosmetic nose surgery. His new site, rhinoplasty.com is innovative, informative and, above all, user friendly. Visit...
Many healthcare professionals tend to be artistically inclined; they appreciate the beauty of their craft and spend years perfecting it. Unfortunately, not all website developers are artists. In fact, websites should really be created by two individuals – a...
When it comes to marketing and business development, a multi-lingual practice has the ability to reach, and serve, more patients in the community. These practices, however, often struggle with finding the balance in promoting their services to these different groups....
Over the past decade, blogs have taken over the World Wide Web. It’s a tool that the largest companies in the world and even the small mom and pop shops use to share information and often encourage discussion with readers....
At Zola Interactive, we’ve heard from countless professionals who have had terrible experiences with subpar website developers who promised big results but failed to deliver. At Zola Interactive, we were founded with a single mission – to help our clients...
The independent market research group eMarketer expects that this year adults in the United States will spend an average of 1 hour and 16 minutes each day watching video on their digital devices (which includes PCs, smart phones and game...
There are a number of critical elements that make up an effective website; a captivating design, intuitive navigation, smart copy and a compelling call to action that resonates with visitors. A domain name, although rarely given the attention of design...
While your website should serve as a lead generation tool for new business, it should also serve as a resource to current patients. One of the best ways to do this is by creating a “patient corner” or “new patient...
As you peruse the web, you’ll find that many websites for healthcare practices share the same core pages: a home page, profile for each doctor, services overview and on more comprehensive sites, an overview of various procedures performed in the...
At just about any time of the day, you can turn on your television and find a show related to makeovers. Programs like Extreme Makeover, What Not to Wear, Girlfriend Intervention and Ten Years Younger all rule the airwaves. But...
When searching for a healthcare provider, prospective clients are looking for expert professional care. But they’re also looking for convenience when it comes to scheduling, payments and pleasant visits. Many practices fail to mention these details on their websites when,...
Our goal is to always provide an exceptional level of service to our clients.
We aim to form long-lasting partnerships, characterized not only by efficient collaboration but enjoyable camaraderie.