Three Important Considerations to Make the Most of Your Website Updates

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Sep112017
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Making a great first impression online is very important to securing new patients for your medical practice. One way to do so is by making sure your website is up-to-date. Google recognizes the value that comes with updated websites as they are generally more useful to visitors than websites that remain unchanged and without any improvements.

Additionally, an updated website can help boost your credibility with visitors as you won’t have a website that makes you look out of touch but instead makes you look professional and knowledgeable about your field of expertise.

In order to make the most of your website updates, you must consider the following elements:

  1. Content. Updated content helps improve your website’s search engine optimization, Google rankings, and your online visibility. When you are writing content, be sure to focus on the interests of your patients and potential patients: What topics are they searching for? What questions are they looking for answers to? This should be the focus of blog posts, practice area content, and FAQs on your website. Moreover, well written content will highlight your medical expertise and establish you as a thought leader in your medical field.
  2. Design. Aesthetics are important in website design. Make sure your site’s visuals are always up-to-date, as an old website design can quickly lose credibility. Potential patient do not want an out of touch doctor; they want a medical professional who is progressive in their field, and your website should reflect this visually. Also, your website should be easy to navigate. Today, website visitors have little patience for a frustrating user experience, and will quickly leave a site. With this in mind, your website must have optimal mobile use compatibility for visitors to easily view and navigate on their smartphone.
  3. Security. A website is a big investment of time and resources. Ensure that your investment is adequately protected by using a highly secure platform. Don’t give hackers an opportunity to disrupt your website. Update your website and double check that your security settings are always set to the highest levels.

Our team of expert medical practice marketing professionals are here for all of your online marketing needs. Consult with us at Zola Interactive to optimize your online presence and highlight the many benefits your medical can bring to potential patients.

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