As VP Marketing for Zola Media, Robert Schmid leads the marketing team tasked with providing world-class digital marketing services to the clients of Zola Media. His responsibilities include strategic planning, execution and tracking of both paid search and organic optimization campaigns. With over 15 years of online marketing experience Robert has attained top rankings for a diverse selection of websites.
What makes someone successful in a role like yours?
Besides the obvious technical requirements and digital marketing expertise, communication skills are incredibly important. To be successful, one must be able to first understand a firm’s unique goals and then clearly and succinctly explain how they will be achieved.
What is your favorite part of your job?
Watching a site go from development to the first page of search results.