Physician Affiliate Group of New York (PAGNY) is New York State’s largest multispecialty physician group. In joining forces with Zola Interactive, the group’s marketing team was looking to give the practice’s well-respected brand a modern makeover and create a website that would attract physicians to join the PAGNY staff.
Creating key headers such as “The PAGNY Advantage” and custom icons throughout the site, Zola Interactive’s designers developed an innovative layout that effectively guides visitors to the careers section of the website. Prominent graphics on the home page highlight the value of the “PAGNY Advantage” and several member testimonials describe the many perks of becoming a PAGNY physician.
In addition to attracting new talent, PAGNY also wanted the website to serve as a resource for current staff, allowing doctors across the city to gain access to group news and events. Serving as the group’s webmaster, Zola Interactive edits raw content, adds design elements and manages the blog each month to keep the website current with the latest PAGNY news. “The PAGNY Advance” was also created to share timely information with colleagues; this newsletter was designed to promote PAGNY’s new branding to staff and continues to deliver all of the group’s news to physicians’ inboxes each month.
This collaborative effort which focused on both recruitment and member education was a huge success celebrated by the entire board and PAGNY team.
At the center of PAGNY’s top of mind marketing campaign is the PAGNY Advance. This comprehensive e-newsletter, which is sent to thousands of physicians each month, is designed, edited and distributed by Zola Interactive