For years, there have been the same antiquated marketing solutions for healthcare providers: expensive websites that generate little, if any, return on investment and a core set of agencies that are largely unresponsive and unimaginative. These companies ask you about your budget, before taking time to understand your practice’s business development goals, hoping to fit you into one of their pre-bundled packages.
At Zola Interactive, we don’t believe in a one-size-fits-all approach to web marketing. Your practice is unique and so are your goals. When you contact the Zola team, one of our seasoned marketing consultants will take the time to learn the ins and outs of your practice and work with you to identify your long-term goals. Whether your dental or medical practice is looking to gain new leads or maintain a consistent image throughout the web, our marketing services will guarantee positive results.
Visibility Services/Patient Generation
Our digital marketing services are designed to increase website search engine rankings and maximize your practice’s online exposure. We utilize the latest online marketing strategies including:
- Organic SEO
- Local SEO
- Paid search
- Reputation management
- PR services
In addition to increasing your website’s visibility, outreach is important to any online marketing plan. Our outreach services are designed to help you connect with your patients, nurture relationships and generate referrals. These services include:
- Social media management
- Email marketing
Our custom monthly reporting will provide your practice with a detailed analysis focused on search-engine ranking performance, website traffic and lead generation. We will report on tracked phone calls generated by your website, as well as keyword lists developed by our search team and prospective patients. Regularly reviewing your site’s performance will ensure that you’re getting a serious return on your marketing investment.