A logo may not be on the top of your list of priorities. Sure, it shows up on your business cards and letterhead. You might put it on your website and some of your marketing materials, but have not really thought much about it. It’s time to step back and look closely at how valuable a good logo is to a business. A logo is an essential element in any company’s branding. It represents your practice’s expertise, commitment to excellence, and reinforces the idea of your medical practice being THE place to get the treatment people are looking for.
If your medical practice is looking to develop a new logo, consider the following tips:
Once you have finalized your logo design, ask the designer to provide it to you in a variety of formats including JPEG, EPS, AI, PDF, etc. Also request the logo in color and in black and white.