At just about any time of the day, you can turn on your television and find a show related to makeovers. Programs like Extreme Makeover, What Not to Wear, Girlfriend Intervention and Ten Years Younger all rule the airwaves. But why exactly are these programs so popular?
These ugly duckling transformations are feel good stories. Viewers will spend 55 minutes watching the improvement process just to get the final glimpse of the finished product in the last five minutes. As all fans can attest, the most powerful moment ultimately comes when they flash the before and after photos. This desire to view drastic transformations has led many doctors and dentists to include before and after photos on their websites.
If you have not yet added photos of this nature to your site, it’s time to reconsider. Here are a few perks of incorporating a “Before and After” photo gallery in your site:
Display your skill: As the old saying goes, the proof is in the pudding. People don’t just read your credentials and instantly have confidence in your skills. By displaying photos of actual smiles you’ve improved or a nose that you masterfully straightened in the operating room, there is concrete evidence of your work which can instill confidence in prospective patients.
Showcase your services: Although your website clearly describes all of your services in text, it is also nice to showcase your offerings in photos. If you have two pages that outline specific procedures, consider having two sections devoted to both of these procedures in your “Before & After” gallery.
Make patients long for the results: Elaborate window displays in department stores are effective because they grab the customer’s attention and make them say “Oh, I want that.” Your “Before & After” gallery can serve a similar purpose. Prospective patients look at these success stories and know, that with your help, that look is attainable.
With a slew of benefits, the “Before & After” treatment gallery can be an effective marketing tool for your practice. Contact us today to learn more about adding this great feature to your website.